People think that this is the hardest step in marketing. It shouldn't be. Niche marketing is straight up easier money than affiliate marketing. While they share the same properties in the fact that you are still doing the same in the end, niche marketing is cornering a small piece of a market, and selling to it like crazy.
And I'm going to tell you a secret that most people charge for, and here it is...
If you can't find a product or service to promote as an affiliate, you're going to have to (do I dare say it... Yes I do...) Make Your Own. Seriously. That's the big secret.
Make your own 20 to 30 paged PDF and sell it. That's the big secret that gurus charge you $97 for. Don't know how much to sell it for? Just ask for a price that's close to the amount of pages you put in it.
Where to Begin?
Well, it has to begin with you obviously. You'll want to start by making some lists. I know, I know. You just want to jump right in there and start making thousands a day like all the gurus. Don't we all want that? Anyways...
Many marketers will tell you to make like 1 or 2 lists, but that is rubbish. I say at minimum 4 or even 5. It'll explain it more in a minute but here are the lists:
- Things You Like To Do
- Things You Already Can Do
- Things You Are Interested In, but not necessarily familiar with
- Things You can do that could be making you money
- And finally, Things that you have no idea about, but think that they can be profitable
First up, Things That You Like To Do
This of course is any hobby or special interest that you are into. If you go play racquetball on the weekends, put that in the list. If you like to race people on drag strips, another fine one. Whatever you like to do for fun, put anything and everything you can think of on this list.
So what kind of products could you make of these? Easy. Short 5 to 10 paged reports that you could sell for 5 to 10 dollars. Start out small. Using the racquetball example, make one about exercises to do before playing racquetball, proper technique, the rules, popular players, ways to score, etc. Use your head.
As for the racing one, again easy. You could write a report about how to lower your times for whatever kind of car that you have. This way you might know some amount about it, and you could do some research. It's that easy. If you find a decent amount of buyers, you're golden. Niche marketing works.
Next list, Things That you can Already Do
Now you'll want to make a list of things that you can already do. Say you know how to rebuild engines, there's a great guide right there. Or if you could type 60 wpm, you could sell a guide about typing exercises and techniques to improve typing skills.
This again is anything you can do, as in skills. These may over lap the first list, which is ok for now. If you can't think of any skills, just think about what you do well. If you still need an example, here's mine.
I'm decent at cleaning people's harddrives. Not physically, but I know how to get rid of viruses, make it run faster, and protect it overall. So people in my family and my wife's ask me to help them with their computers all the time. So this was an example of a niche that I got into, fixing hardrives. Its all about what you can do.
Oh ya, before I move on, let me say something first: Playing video games CAN be skill. Writing guides about how to beat games or boss battle guides or the cheats for games CAN be profitable. Sorry, I'm a nerd sometimes... Too much Playstation. Oh well.
Thirdly, Things You Are Interested In
The reason I say this is because you DO NOT have to actually know your niche before marketing it. I'm not telling you to make crappy reports about something you know nothing about, I just mean, it's easy to learn something and then turn it into a report in no time, so don't let not knowing something stop you from making money with any niche.
So now, you'll make a list about whatever you're interested in. This can be broad or narrow, depending on what it is. Just write it down anyways. Say you read about electronic gizmos and gadgets. There are a couple of ways to make money with that:
Make a review blog of those types of items, and have affiliate links to sites that sell them, and sell small reports about flaws and how to use the gadgets. Stuff like that.
So just write down whatever you're into, but not necessarily in.
Then, make a list of Things You Have No Idea About but think they Will be Profitable
This list may be your hardest to do. It's ok. Often times, this one is for me. It's hard to make money when you have no idea what to sell. If you absolutely can't think of anything, then don't put anything. I think its easiest just to read about stuff from emails, tv and life in general to get ideas.
Here's an example. The other day I was at Staples. I was walking around looking at desks and stuff when I saw a lether desktop set. Then I got an idea. What if I tried that niche? So when I got home, I put "Leather Desk Accessories" into Google. There were tons of results. I was blown away. This kind of niche has got to have some money in it because there were so many ads and results. So I didn't get into that niche , but my point is this: You can make money from anything, and people do. Every single day.
Finally, you should make a list of things you could be doing to make you money.
This itself is really a list that you're going to put the rest of your results into. This list is the different ways you could make money online with all of the results you came up with. I'm not going to go on forever, but here are some ideas:
- review site,
- review blog,
- pdfs,
- reports,
- guides,
- services,
- tutoring,
- courses,
- videos, etc.
Feel free to do one or all of them. As for the niches themselves, go start off with the ones that match up the most, then work your way down.
My name is Coty Schwabe. Most know me as The Guru Crusher. I personally enjoy finding much cheaper ways to do things online rather than just buying every product that comes along. I too have a "make money online" package that is comparable to any other called the Ultimate Profit Program. Be sure to visit The Guru Crusher. Stop by for great internet marketing info!
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