Traffic To Your Website

By Craig Dawber

Everyone designs a site in mind to have more, more people visit it. If you have a website and people don't visit it then all your efforts will go waste and business will not succeed. Besides trying various tactics to attract new visitors to your site, it is also very important to ensure that your old visitors or customers come back for more.

Some of the ways in which you can keep you old visitors with you are listed below:

1. Include Addictive features - Another tactic that you can apply is to use features, which would make people an addict to your site, such as games and freebies. If you have games on your site then there are chances that people will enjoy them so much that would want to come back repeatedly to play.

Same is the case with freebies, which could be in any form such as free tickets, gifts, coupons, even free re-usable content etc. There are chances that people would want to try their luck with new freebies each time.

2. Keep your website updated - There is nothing like stale website content to make people go away and never come back to your website. If you are a member of a site or a regular visitor to a particular site, you will want to have some new information or feature to make you come back to the site time and again. If you have nothing new to gain then you will not bother visiting the site again.

3. Take people's opinions - You may think your website to be very good but if the people don't think so, you will not get traffic on your website. Therefore, it is very important to continuously take peoples opinion about your website and its content.

For example, you may find out that people don't really like your website colors. In such a case, you can improve your website by changing its colors. Similarly, you can also make other improvements based on public opinion.

4. Fix broken links - Most people find broken links great put offs. You may very excitedly click on a link and find to your dismay that it does not work. This gives the visitor the impression that the site is not being maintained and there is no one looking after it.

You can however solve this problem by keeping a check on the workability of the site, both manually and through software such as REL Link Checker Lite, available from http://www.relsoftware.com

This article was written by Craig Dawber of http://www.ukEntrepreneur.com
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By Anthony Chambers

Every marketer's dream is to be the person with the right product in front of the customer who is ready to buy. Your dream can become a reality if you understand the life cycle of a customer by delving deeper into the habits of an online customer. Get this right, and it is as good as money in your pocket.

Let us look at how you can really cash in the next time your customer goes online to find a product or service. To the extent that you understand how the person moves from a just an online surfer to a buying customer, will determine how well you can position yourself or your company to get the sale.

I will assume that you already know that it is wiser to find a customer before you find a product to sell him. As an affiliate marketer you will fall in love with many products. It happens to be one of the hazards of what we do as marketers. But, before you get too starry eyed, step back and find out just who the heck is going to buy this product that you love so much. Find that customer first, and your chances of selling him or her will rise exponentially.

Find customers by doing keyword research into what people are looking for in the niche. If for example, you are targeting people who are looking for "passive investments", you can hop over to Google and do a search on this keyword phrase using their research tool. This is a really cool and free tool that will help you greatly. It is called a keyword tool and you will find it at Google if you type "keyword tool" and select the first natural search engine result.

Now, once you have your keyword, you may discover that not only are people looking for passive investments but a lot of people may be searching for "passive foreign investments" too. Now you would not really know that unless you did the research.

Hang on. Don’t run off to do research just yet. We have more to learn first. What exactly is this customer purchasing phase or customer life cycle? The customer Life Cycle seeks to explain the various phases or states that a person goes through between the times he or she learns of a product and the time that he/she is ready to purchase the product. Very quickly, these phases are as follows:

1. Discovery and Research phase.
New knowledge is received by the person through any type of media. This can be TV, radio, newspaper, etc. They can also get an opinion from trusted friends. I have friends who call me religiously before making decision about purchasing some types of technology. They just want to be sure before they buy.

2. The Decision phase.
This is where the person actually makes a decision. This may happened any place, any time, online or offline. Using myself as an example, I have made purchasing decisions in the middle of the night between bouts of sleep, or while driving to work. The urgency of the need or want will determine how quickly this happens.

3. The Action or Buying Phase
This is where the decision is made to purchase the product. No amount of advertising will help at this stage. It is now just a matter of time before the customer makes the purchase. Now, you may be asking yourself how this will help you to earn extra cash from home. I will be happy to explain.

You see, as a marketer you really need to know this cycle because you want to catch a customer when he is ready to buy. If you know a little customer psychology, your chances of tapping into your customer's psyche at the time of purchase will rise significantly. Customers do their research before they buy. The research may be flawed, haphazard, or not too thorough. Never mind that! It is research any way and no customer who is spending over a hundred US dollars will admit to anything less!

How Do You Get The Sale?

To get the sale, you can either help him with his research, or come in after the research and clinch the sale at the right time. If you are targeting a customer who has passed the research phase and is now ready to buy, your keyword targeting will be very different. So here is the pearl in the oyster. Use keywords that target his action and combine those with the brand name or name of the product you are selling and you will get the sale more often than not.

Let us expand that a little. If your customer is looking to buy and Ipod nano with 8 GB of memory to carry 2000 songs around in his pocket, you will want to use keywords such as "purchase ipod nano 8 GB" or "buy ipod nano 8 GB". See the difference? This customer wants to buy now, so if you were an affiliate marketer selling for Amazon.com for example, you would not be using a keyword like "ipods". Why? The guy who types in "ipod" into an online search engine is no ready to buy. He is still doing research. When he puts the word "buy" before the name of a product he wants, he is ready to buy. Grab him right then, by targeting the right keywords.

If your site has lots of content to educate your reader, he may reward you with the sale, but that is not guaranteed. Now if you were selling a $15.00 product you could take the chance of going for the sale on a broad keyword, as the price tag is small enough to allow for an impulse purchase. For high ticket items, this is not likely. Of all the phases in the customer cycle that you can target, I will bet you that the final action phase is the best place to position yourself.

Win the sale and earn extra cash from home by targeting the customer at the end of the customer cycle. You are likely to make the sale and get the extra cash you need to prosper in your affiliate marketing business.

Anthony Chambers is an expert writer who helps new Internet users navigate the Information super highway. Are you tired of spinning your wheels online with no money to show for it? Why not do what the high-income earners do? They find the best training available, and become experts in no time: Click Here

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